The Natural Marketing Institute has reported that over half of U.S. Venues are finding that initiating sustainable practices is as good for the bottom line as it is for the planet. Sustainability grows increasingly more important as an evaluation criterion by attendees. Like in the previous point millennials and gen z’s ideologies have spread throughout the zeitgeist meaning we are more aware of our impact on the world around us than ever before.īy addressing these modern issues, you appeal to the modern generations and can attract huge attention to your stall or event.
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